Ali Magno

Recent Posts

'Inbound & Down' Episode 10: Why You Need a Content Plan

July 21, 2017 / in Podcast: Inbound & Down / by Ali Magno

On this episode of "Inbound & Down," co-hosts Jon Sasala and Danielle Esposito of Morey Publishing discuss content plans, and how these valuable strategies can streamline your marketing efforts to reach your SMART goals.

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'Inbound & Down' Episode 9: Why Your Website Matters

July 18, 2017 / in Podcast: Inbound & Down / by Ali Magno

On this episode of "Inbound & Down," co-hosts Jon Sasala and Danielle Esposito of Morey Publishing discuss the importance of maintaining a website, explaining how it can help you boost credibility, reach more customers, and grow your business.

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'Inbound & Down' Episode 6: Should You Work With An Inbound Marketing Agency?

July 07, 2017 / in Podcast: Inbound & Down / by Ali Magno

On this episode of "Inbound & Down," hosts Jon Sasala and Danielle Esposito discuss whether working with an inbound marketing agency is right for you, and share tips on ensuring success. We also have a special guest stop in from the pit to talk about incorporating interviews into blogs to create killer content.

 

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'Inbound & Down' Episode 4: Inbound Terms You Must Know

June 20, 2017 / in Podcast: Inbound & Down / by Ali Magno

On this episode of "Inbound & Down," Morey Publishing Creative Director Jon Sasala and Senior Inbound Strategist Danielle Esposito run through some of the most common inbound marketing terms, helping familiarize listeners with lingo you’ll hear on the podcast and from other inbounders.

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'Inbound & Down' Episode 3: OUTBound vs. INbound

June 20, 2017 / in Podcast: Inbound & Down / by Ali Magno

In this episode of "Inbound & Down," hosts Jon Sasala and Danielle Esposito discuss the difference between inbound and outbound marketing and why inbound is more successful. We have a special guest from the pit, dive a bit into PPC, and talk… foot fungus?  

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'Inbound & Down' Episode 2: Intro to HubSpot

June 20, 2017 / in Podcast: Inbound & Down / by Ali Magno

In this episode, hosts Jon Sasala, creative director at Morey Publishing, and Danielle Esposito, the digital marketing agency's senior inbound strategist, introduce HubSpot, the popular inbound marketing and sales platform. Jon explains his "Neo Matrix Moment," and Danielle dives into the keyword tool to define some key ranking metrics. They both discuss how HubSpot has your back as you design your website and produce content.

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'Inbound & Down' Episode 1: The Introduction

June 20, 2017 / in Podcast: Inbound & Down / by Ali Magno

On this inaugural episode of "Inbound & Down," hosts Jon Sasala and Danielle Esposito introduce Morey Publishing and the podcast, and discuss its mission: to explore the art and science of inbound marketing.

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It's Here: Inside the State of Inbound 2017

May 18, 2017 / in Content Production, Morey Publishing / by Ali Magno

"Inbound continues to evolve, and this year we’re seeing two major shifts take place: Marketers are making the leap into visual content creation while salespeople are slowly shifting from the hard-seller stereotype to a more trusted advisor." - HubSpot, "State of Inbound 2017"

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8 Reasons Why You Need a Website

April 05, 2017 / in Web Design / by Ali Magno

In a day and age when technology rules just about everything, it's unacceptable for your business not to have a website. Your website helps consumers engage with your company, educate themselves about your products, and hopefully make a purchase. Websites aren’t the expensive luxury they used to be; they’re the engine that drives successful businesses forward.

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