Morey Publishing proudly announces the launch of "Inbound & Down: The Art & Science of Inbound Marketing," an entertaining and educational podcast about this popular strategy and its endless possibilities for businesses seeking to attract more customers.
The world is constantly changing, and the only way to stay successful is to evolve along with it.
You may have heard about inbound lead generation and outbound lead generation, but do you know the difference between the two?
Understanding these marketing strategies will help you better target your intended audience and nurture them throughout the sales funnel.
In an era where mediocre blogs are clogging up the internet, content creators need to find ways to stand out in the digital world. Unfortunately, producing a well-researched, unique, and thorough piece of content just isn't enough to rank well within search engines.
"It is clear that purse string holders are beginning to look past immediate results and towards building long term audience."
By now you're probably accustomed to tuning out all those TV commercials.
And radio advertisements? Where's the music? Next station!
Mailers? Billboards? Flyers?
Ignore. Ignore. Ignore.
As consumers, we've been so bombarded with ads that we've actually become experts at ignoring them.
Outbound marketing is so 10 years ago.
Gone are the days of pushing marketing messages on consumers, interrupting their days in an attempt to buy their attention.
Email marketing isn't going anywhere anytime soon.
According to research done by The Radicati Group, the total number of worldwide email users is set to increase from an estimated 2.5 billion users in 2014 to over 2.8 billion in 2018.
Pair that rise with the fact that email marketing has a 4,300% ROI, and it's pretty clear this marketing tactic is one you should still be taking seriously.
Edit: There are now 22 terms listed here.
With the growing popularity of inbound marketing, this exciting industry’s terminology is used more and more often.
If you’re just learning about inbound or even digital marketing now, the terms can definitely get confusing. We wanted to shed some light on the most common industry terms, giving you a clear and concise definition of what they mean.
By now, we’ve all been counseled not to judge books by their covers. Yet, in the digital age of instantaneous updates where five minutes ago might as well be an eternity, we simply don’t have the time to invest in a deep dive of discovery to see whether a website’s content far surpasses sub-optimal design. We move on.