In this episode, hosts Jon Sasala, creative director at Morey Publishing, and Danielle Esposito, the digital marketing agency's senior inbound strategist, introduce HubSpot, the popular inbound marketing and sales platform. Jon explains his "Neo Matrix Moment," and Danielle dives into the keyword tool to define some key ranking metrics. They both discuss how HubSpot has your back as you design your website and produce content.
Sasala breaks it down further:
“Every web developer knows what you need to do to create a successful website," he explains. "First of all, have a great-looking website. But second of all, if the point of this is to be found, you have to have incredible SEO [search engine optimization]. You need to build a site that follows all the rules. You need to follow all of the best practices."
He is referring to things like properly using header tags, meta descriptions, alt tags and keywords, among other best practices they cover.
"We all know those elements, but there’s nothing watching our back making sure that we’re do all of these things," continues Sasala. "HubSpot is a checklist.”
Key Takeaways From This Episode:
HubSpot has your back. It watches everything you do, and ensures you’re following all the best practices.
Keywords are super-important, and a great entry point into inbound and the HubSpot tool.
Don’t limit yourself to just one keywords tool. Although HubSpot is great, there are a ton of important metrics it doesn’t have that other software programs do.
HubSpot has super-intuitive, easy-to-use, and free CRM (customer relationship management) software, so even if you’re not paying for the HubSpot platform for your website, you can still benefit.