The world is constantly changing, and the only way to stay successful is to evolve along with it.
One recent emergence is video content. According to a widely quoted report by global tech giant Cisco:
"Internet video streaming and downloads are beginning to take a larger share of bandwidth and will grow to more than 80 percent of all consumer Internet traffic by 2020."
Just soak that in for a moment.
Eighty percent of all consumer Internet traffic will be via video by 2020.
Mix this together with HubSpot's recent 2017 State of Inbound Report, which had an entire section dedicated to video as the main disruptor of the future of inbound marketing—stating that "Marketing teams will maintain or increase their presence on YouTube and Facebook video..."—and it's clear video is critical to the future of not just inbound marketing agencies, but the business world overall.
That's where a new strategic partnership between HubSpot-certified digital marketing agency Morey Publishing and video production agency 1Motion Media comes in. The two will be collaborating on enhanced video projects within Morey’s existing customer base in the coming months and years. They'll also be sharing offices in Syosset, New York.
Specializing in producing creative and visually stunning content that's highly shareable on social media and the Web, 1Motion enables clients to integrate video into their content strategies to attract, entertain and educate fans, followers and potential customers. Since every business is unique, 1Motion gets to know their clients, creating customized packages specifically designed to meet their needs.
The mastermind behind 1Motion Media, its president, Kyle Susmin, grew up on Long Island with a video camera always within reach.
His passion for video continued throughout college. Susmin graduated SUNY Plattsburgh with a bachelor's degree in TV Video Production and Broadcast Journalism, and his first job was at a social media agency.
It was there he saw the emerging trend and growing need for content creation.
Many businesses don’t have the budget to use high-end video production studios, so brands look to their marketing agencies to create this content. Since many don’t specialize in video, they often fall short and post poor-quality content, which negatively affects their clients' images.
After gaining experience and learning from many talented business owners, Susmin decided to open 1Motion Media to focus on affordable, yet professional video content, specifically for social and the Web. His goal is to create an ongoing relationship with each and every client, so that adding a consistent flow of video into their content mix is stress-free and fun.
Susmin is excited for this new partnership with Morey Publishing.
"we get to be super-creative and have a blast while doing it..."
“After collaborating on a few projects together, we knew right away that we wanted to continue a close relationship working with Morey Publishing," he says. "We’re thrilled to announce this partnership and most excited about how our clients will benefit from our combined services.
"One of the reasons we love our job at 1Motion is because we get to be super-creative and have a blast while doing it," Susmin continues. "Jed and his team have the same mindset, and truly care about the work they put out, which made this decision a no-brainer."
Jed Morey, president of Morey Publishing, is equally as excited for the opportunity to work with Susmin and 1Motion.
“This partnership is one of the most natural alliances Morey Publishing has made over the years," he explains. "We have worked with Kyle and his team on a number of occasions, and their work product always exceeds our expectations. More than that, they bring a lot to the table in terms of personality."
"It’s important for us that we work with really kind and positive people and Kyle’s team has always been just that," he adds.