Morey Publishing proudly announces the launch of "Inbound & Down: The Art & Science of Inbound Marketing," an entertaining and educational podcast about this popular strategy and its endless possibilities for businesses seeking to attract more customers.
The world is constantly changing, and the only way to stay successful is to evolve along with it.
"Inbound continues to evolve, and this year we’re seeing two major shifts take place: Marketers are making the leap into visual content creation while salespeople are slowly shifting from the hard-seller stereotype to a more trusted advisor." - HubSpot, "State of Inbound 2017"
You may have heard about inbound lead generation and outbound lead generation, but do you know the difference between the two?
Understanding these marketing strategies will help you better target your intended audience and nurture them throughout the sales funnel.
In an era where mediocre blogs are clogging up the internet, content creators need to find ways to stand out in the digital world. Unfortunately, producing a well-researched, unique, and thorough piece of content just isn't enough to rank well within search engines.
Attention Morey Publishing HubSpot Clients: Do you receive too many contact assignment notifications? Here's why and how to shut them off.
I was recently made aware of a new HubSpot feature that emails users when a contact, deal, or task has been assigned. For example, if a sales manager sees an inquiry come in and wants to assign it to one of their sales reps, they simply set the contact owner, and that rep receives an email informing them. Seems like an obvious feature, but up until recently, this notification did not exist. Sales managers would have to also send a manual email, or tag the rep in a comment inside HubSpot. Not ideal.
"It is clear that purse string holders are beginning to look past immediate results and towards building long term audience."
In a day and age when technology rules just about everything, it's unacceptable for your business not to have a website. Your website helps consumers engage with your company, educate themselves about your products, and hopefully make a purchase. Websites aren’t the expensive luxury they used to be; they’re the engine that drives successful businesses forward.
By now you're probably accustomed to tuning out all those TV commercials.
And radio advertisements? Where's the music? Next station!
Mailers? Billboards? Flyers?
Ignore. Ignore. Ignore.
As consumers, we've been so bombarded with ads that we've actually become experts at ignoring them.