Morey Publishing proudly announces the launch of "Inbound & Down: The Art & Science of Inbound Marketing," an entertaining and educational podcast about this popular strategy and its endless possibilities for businesses seeking to attract more customers.
Twice a week, Morey Publishing Creative Director Jon Sasala and Senior Inbound Strategist Danielle Esposito will lead listeners on a fun, informative journey throughout this exciting methodology, covering a wide spectrum of associated topics ranging from tips and tricks of the trade and understanding marketing and sales platform HubSpot, to deeper dives into advanced practices and techniques.
"Inbound & Down" strives to educate those new to inbound, as well as share the trials and tribulations (and occasional humor) of agency life. Along the way, listeners will also be hearing from other Team Morey all-star employees, clients and other special guests.
The podcast is just the latest innovative initiative of Morey Publishing, a HubSpot-certified digital marketing agency based in Syosset, NY.
About the Show Hosts
Jon Sasala, Creative Director
Jon Sasala is Morey Publishing's Creative Director. Graduating with a degree in Graphic Design from the Art Institute of Pittsburgh in 2001, he's been working at the company ever since. For more than a decade, Sasala led the production and design team of Morey Publishing's award-winning investigative alt-weekly, the Long Island Press, and in 2008 was named creative director of both.
Following the publication's transition to a "Strictly Digital" format in 2014, Sasala oversaw the establishment of Morey Publishing's website development division, and subsequently, its adoption of inbound marketing and related services. In 2015, Morey Publishing became a HubSpot-Certified Partner Agency, and is now the largest inbound marketing agency based in New York.
Jon resides in Smithtown, NY with his wife, Christen (who he met at Morey Publishing), and their daughter, Margot.
Danielle Esposito, Senior Inbound Strategist
Danielle Esposito loves to let everybody know she's from Queens, NY.
A graduate of Queens College, where she earned a B.A. degree in Family & Consumer Sciences, it wasn't until a little later on that she discovered the newly emerging industry of inbound marketing. Immediately drawn to the philosophy of always putting the customer first, she received her Inbound Marketing Certification through HubSpot before beginning her journey at Morey Publishing.
Today, Esposito is proud to hold four of the five Marketing Certifications via HubSpot, and is looking to complete the Contextual Marketing certification in the near future. An eternal nerd, she loves learning everything she can about inbound and SEO best practices, and how to put these to work for her clients. Naturally curious and innately analytical, Esposito also loves keyword research, crafting content plans, and figuring out the hows and whys behind consumer behavior.
In her free time, you'll find Esposito hanging out with her pitbull Nala, weightlifting, doing CrossFit and running Spartan Races.
SUBSCRIBE, RATE & REVIEW
We encourage your feedback and would love to know which episodes you find the most helpful, which could use some more clarification, and what other topics you'd like us to cover!
Creating engaging and valuable content can be challenging. So how can marketers focus their strategy on creating content? A content plan. Listen Now
On this episode of "Inbound & Down," Jon and Danielle discuss the many benefits of maintaining a business website. Listen Now
Not sure if inbound marketing is right for your company? Discover why inbound marketing is the key to success, in every industry. Listen Now
Jon and Danielle get very excited and discuss future inbound trends and tips on how to keep up with the ever evolving industry. Listen Now