The world is constantly changing, and the only way to stay successful is to evolve along with it.
"Inbound continues to evolve, and this year we’re seeing two major shifts take place: Marketers are making the leap into visual content creation while salespeople are slowly shifting from the hard-seller stereotype to a more trusted advisor." - HubSpot, "State of Inbound 2017"
You may have heard about inbound lead generation and outbound lead generation, but do you know the difference between the two?
Understanding these marketing strategies will help you better target your intended audience and nurture them throughout the sales funnel.
Morey Publishing has undergone a profound transformation. From our roots in alternative radio and journalism, we've learned to adapt our business model to current economic conditions--or die. As such, we've embraced the digital revolution and bid farewell to print, paving the way for the Inbound marketing arm of the company, as well as our latest digital publication, The New York Financial Press.
Morey Publishing, a full-service inbound marketing agency, is expanding. We are looking for people who are dynamic. Creative. Hard-working. It also helps if you have a penchant for Greek food and an honest affection for the color orange. If you are interested in a work atmosphere that fosters collaboration and growth, Morey just might be the place for you.
It’s no secret that the digital marketing efforts from which Morey Publishing operates stem from the journalist roots of our staff. It’s not a secret because we like to brag about it.
“Daddy. What’s a HubSpot?”
“It’s a platform we use to generate leads for our clients,” I answered quickly.
“What’s a platform?”
I knew full well my answer didn’t satisfy her.
The 7 Step Process to Achieve Great Results
As a digital lead generation specialist, Morey Publishing is tasked with developing prospects and nurturing them through a defined sales process. While we have a defined process for cultivating leads for our clients, not every relationship is created equal. The most successful campaigns occur when there is deep collaboration between our team and designated members of our clients’ organizations. Below is an outline of our 7 step process for successful lead generation. In order to make this more than a theoretical exercise, each step includes an example from MerchantPro Express (MPX), a credit card processing company based in Woodbury, NY. MPX retained Morey Publishing for the purpose of generating top of the funnel merchant processing leads and agent recruitment.