The world is constantly changing, and the only way to stay successful is to evolve along with it.
"Inbound continues to evolve, and this year we’re seeing two major shifts take place: Marketers are making the leap into visual content creation while salespeople are slowly shifting from the hard-seller stereotype to a more trusted advisor." - HubSpot, "State of Inbound 2017"
"It is clear that purse string holders are beginning to look past immediate results and towards building long term audience."
Outbound marketing is so 10 years ago.
Gone are the days of pushing marketing messages on consumers, interrupting their days in an attempt to buy their attention.
Email marketing isn't going anywhere anytime soon.
According to research done by The Radicati Group, the total number of worldwide email users is set to increase from an estimated 2.5 billion users in 2014 to over 2.8 billion in 2018.
Pair that rise with the fact that email marketing has a 4,300% ROI, and it's pretty clear this marketing tactic is one you should still be taking seriously.
It’s rare that you find a company that is as innovative and passionate as Mobileye. As a technology company with a focus on providing a safer driving experience to fleet vehicles worldwide, Mobileye is truly one of a kind.
We're often asked, "Should my company be active on social media?" This popular question is usually followed by: “Does your agency do social media?” Sure! Of course, we “do” social media. Creating or improving our clients’ social media accounts is one small piece of the overall strategy we employ during an Inbound consultation. We’re not a social media agency, per se, but we see social media as a piece of the architecture, not part of the engine.
One of the more rewarding aspects of digital marketing is seeing the fruits of your labor through the eyes of your clients. When a client starts crushing it as a result of the campaigns and strategies you set forth, there’s an exuberance that takes the client/agency relationship to a whole new level. It’s even more satisfying when you take the time to get to know the faces behind the names and you know you’re making a difference in their lives.
Inbound 101: Answer the damn question. Inbound marketers will smile and recognize this as the most basic concept and the foundation for the services we provide. Because it’s so fundamental to our process as digital marketers, I sometimes forget to review this idea in detail when we're consulting business owners about their digital marketing strategies. I’ve had to remind myself on several occasions to begin with this premise and spend a good deal of time talking about the following notion:
When the owners of PangeaBed presented themselves in our office, the world of online mattress retailing had already been revolutionized. Formidable companies such as Casper, Loom and Leaf, and Tuft and Needle had already set the industry on its ear and done the unthinkable: convinced consumers to purchase a mattress online and accept delivery in a box.