'Inbound & Down' Episode 10: Why You Need a Content Plan

July 21, 2017 / in Podcast: Inbound & Down / by Ali Magno

On this episode of "Inbound & Down," co-hosts Jon Sasala and Danielle Esposito of Morey Publishing discuss content plans, and how these valuable strategies can streamline your marketing efforts to reach your SMART goals.

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'Inbound & Down' Episode 9: Why Your Website Matters

July 18, 2017 / in Podcast: Inbound & Down / by Ali Magno

On this episode of "Inbound & Down," co-hosts Jon Sasala and Danielle Esposito of Morey Publishing discuss the importance of maintaining a website, explaining how it can help you boost credibility, reach more customers, and grow your business.

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'Inbound & Down' Episode 8: Inbound Marketing - The Key to Success in Any Industry

July 14, 2017 / in Podcast: Inbound & Down / by Morey Publishing

On this episode of "Inbound & Down," co-hosts Danielle Esposito and Jon Sasala of Morey Publishing explain why inbound marketing is the key to success across all industries, and discuss its many applications to a number of diverse clients.

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'Inbound & Down' Episode 7: Podcast Forecast: The future of inbound marketing

July 11, 2017 / in Podcast: Inbound & Down / by Morey Publishing

On this episode of 'Inbound & Down,' Morey Publishing Creative Director Jon Sasala and Senior Inbound Strategist Danielle Esposito share their excitement about the future of inbound marketing. They dive into what's next for inbound, why it’s important to keep up with trends, and give their predictions on what the future will hold. 

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'Inbound & Down' Episode 6: Should You Work With An Inbound Marketing Agency?

July 07, 2017 / in Podcast: Inbound & Down / by Ali Magno

On this episode of "Inbound & Down," hosts Jon Sasala and Danielle Esposito discuss whether working with an inbound marketing agency is right for you, and share tips on ensuring success. We also have a special guest stop in from the pit to talk about incorporating interviews into blogs to create killer content.

 

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'Inbound & Down' Episode 5: The Buyer's Journey

July 05, 2017 / in Podcast: Inbound & Down / by Morey Publishing

On this episode of "Inbound & Down," Morey Publishing Creative Director Jon Sasala and Senior Inbound Strategist Danielle Esposito walk us through The Buyer’s Journey, the process every consumer advances through toward purchasing products or services.

Join us as they break down each stage and explain how we apply The Buyer’s Journey to create content for our clients!

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'Inbound & Down' Episode 4: Inbound Terms You Must Know

June 20, 2017 / in Podcast: Inbound & Down / by Ali Magno

On this episode of "Inbound & Down," Morey Publishing Creative Director Jon Sasala and Senior Inbound Strategist Danielle Esposito run through some of the most common inbound marketing terms, helping familiarize listeners with lingo you’ll hear on the podcast and from other inbounders.

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'Inbound & Down' Episode 3: OUTBound vs. INbound

June 20, 2017 / in Podcast: Inbound & Down / by Ali Magno

In this episode of "Inbound & Down," hosts Jon Sasala and Danielle Esposito discuss the difference between inbound and outbound marketing and why inbound is more successful. We have a special guest from the pit, dive a bit into PPC, and talk… foot fungus?  

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'Inbound & Down' Episode 2: Intro to HubSpot

June 20, 2017 / in Podcast: Inbound & Down / by Ali Magno

In this episode, hosts Jon Sasala, creative director at Morey Publishing, and Danielle Esposito, the digital marketing agency's senior inbound strategist, introduce HubSpot, the popular inbound marketing and sales platform. Jon explains his "Neo Matrix Moment," and Danielle dives into the keyword tool to define some key ranking metrics. They both discuss how HubSpot has your back as you design your website and produce content.

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'Inbound & Down' Episode 1: The Introduction

June 20, 2017 / in Podcast: Inbound & Down / by Ali Magno

On this inaugural episode of "Inbound & Down," hosts Jon Sasala and Danielle Esposito introduce Morey Publishing and the podcast, and discuss its mission: to explore the art and science of inbound marketing.

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