The world is constantly changing, and the only way to stay successful is to evolve along with it.
Morey Publishing has undergone a profound transformation. From our roots in alternative radio and journalism, we've learned to adapt our business model to current economic conditions--or die. As such, we've embraced the digital revolution and bid farewell to print, paving the way for the Inbound marketing arm of the company, as well as our latest digital publication, The New York Financial Press.
2015 was a transformational year for Morey Publishing to put it mildly. Looking back, it’s hard to believe how much we have grown as an agency thanks to the support and faith of our incredible clients. Even though we got off to a fast start in 2016, we took a moment to reflect on our journey last year and put together this video. (Admittedly, this look back video is half “pat ourselves on the back,” and half “thank you” to our clients.)
If a picture is worth a thousand words, consider the potential impact of a video. Corporate video production is one of the main ingredients in any successful digital marketing campaign. Videos speak right to the heart of the message your company is aiming to communicate, are immensely sharable on social media, and allow for you to creatively utilize this storytelling medium to tremendous advantage.
By now, almost all business people looking to market their companies through digital media are familiar with the tricks of the trade for optimizing their visibility in Google. But did you know that YouTube is the #2 search engine in the world, as well as the second largest social media platform? This means that video production presents a huge opportunity to blaze a trail right to potential clients' and customers' doors. But how?
Video production has the ability to capture a sentiment in a way that can be profoundly moving. Video can translate the emotional context of a message to be exactly what you are looking to communicate. If you want to spark a debate, make a strong statement, or to provoke a conversation in a short period of time, almost no medium packs the punch that video can provide.
CONSUMERS USED TO TRUST MARKETERS. Slogans were taken at face value. Newspaper ads inherited credibility from the quality journalism surrounding it. At some point, consumers began to doubt the myriad of marketing claims that bombarded them. They learned that smoking wasn’t quite the “Vacation For Your Throat” that Lucky Strike claimed. This made marketers' jobs that much more difficult. Marketers vie with endless competitors to touch a more sophisticated and skeptical consumer base.