The challenge is implementing the most effective strategies to ensure these critical components are maximized. Among other best practices, this is accomplished through consistency, establishing a unified message and analyzing page performance for success. After identifying strategic target keywords to focus on, the HubSpot SEO tool monitors and evaluates as you go, making recommendations in real time, developing pages and posts and offering a checklist before publication to ensure optimal optimization.
HubSpot enables you to track your search rankings, address under-performing pages, and optimize your entire site using built-in analytics and reporting.
If you want your website to be found for “widgets,” understand that this specific term does not need to be jammed anywhere you can tuck a keyword, on every page. Google wants to know the best page to present a user when they search for “widgets.” In order to maximize your rankings, it is more effective to identify the one page a user would actually want to find, and focus on optimizing that particular page for the term. This way, Google knows clearly what to deliver, and it will.